Journalism during This Era
Specialization and media competitiveness
New information and communications technologies (ICT) have changed the media. Thanks to cable and satellite distribution, specialized networks now compete with general interest stations. The expansion of the Internet in the late 1990s heightened media specialization and the fragmentation of public audiences.
The programming of specialized networks now targets specific audiences: children, sports enthusiasts, history lovers, music fans, etc. Science and technology followers also have their networks: Discovery Channel and Ztélé.
This is an era of custom-tailored and abundant information: specialized networks, digital radio, Websites, RSS feeds and blogs, etc. Each can create their own menu based on personal interests.
Press companies focus on ownership
Daily newspapers are losing their readership to other media. Advertisers are turning to media focused precisely on their target clientele.
Media groups seek to create synergy within their different businesses: newspapers, radio and television stations, cable distributors and specialized network distributors. This convergence allows them to reach a broader audience and garner a larger share of the advertising market.
After the year 2000, the Web became an unavoidable media tool. Newspapers now use the Web to funnel the text, audio and video content of their journalists. A journalist in the employ of a news group might also be asked to cover a subject in order to feed various media of the group: the written press, radio, television and the Internet. Journalism is now characterized by a 'multi-platform' approach.
Blogs and Web pages where each can exchange information and share opinions have gained in popularity. Media and journalists use them to rouse participation among their public. On television, radio and in the written press, interactivity has become instrumental in capturing the public interest.